A Beginner’s Guide to Variances: When and Why You Might Need One

Learn what a variance is, when your signage project may need one, and how to build a strong case for approval.

Variances Don’t Have to Be Scary

Hearing the word “variance” can make business owners nervous — it sounds like a long, complicated process that could delay your project. But variances aren’t roadblocks; they’re opportunities to get approval for a project that doesn’t fit the exact letter of the code.

With the right preparation, you can secure a variance and keep your project moving forward.

What Is a Variance?

A variance is official permission from a city or county to deviate from a zoning requirement. In the context of signage, this means you’re asking for an exception to the rules.

For example, if the code only allows two wall signs but you need three, a variance request is how you ask the city for permission to add the third.

When Variances Are Needed

You might need a variance for:

• Height: When your sign needs to be taller than allowed for visibility.

• Size: If your design exceeds the maximum square footage.

• Number of Signs: When you need more than the permitted quantity for wayfinding or branding.

• Location: If you need to place a sign closer to the property line than code allows.

The Variance Process

Every jurisdiction handles variances a little differently, but here’s the typical process:

1. Application: Submit a variance request form with detailed plans and justification.

2. Public Notice: Nearby property owners are often notified.

3. Hearing: A board or commission reviews your request in a public meeting.

4. Decision: Approval, denial, or conditional approval is granted.

   
   

This process can take anywhere from a few weeks to several months, depending on the city’s schedule.

How to Strengthen Your Case

The key to winning a variance is showing that your request is reasonable and beneficial. Tips for success:

• Provide a Clear Justification: Explain why the sign is necessary (visibility, safety, brand recognition).

• Show Compliance Wherever Possible: Demonstrate that you meet every other requirement.

• Include Professional Drawings: Clean, scaled drawings help reviewers visualize the request.

• Address Public Impact: Show how your sign will not negatively impact neighbors or traffic safety.

Real-World Example

We recently helped a hospital client obtain variances for several additional directional signs beyond what code allowed. Our team prepared detailed justifications explaining the critical nature of wayfinding for patients and visitors.

The variance was approved, and the hospital was able to provide clear navigation throughout their campus — improving both safety and patient experience.

Final Takeaway

Variances aren’t meant to hold you back — they exist to allow flexibility for unique situations. When approached correctly, they can make the difference between a denied application and a project that moves forward smoothly.

Need help preparing a variance request? That’s one of our specialties. GoPermit handles the research, documentation, and presentations so your request is professionally packaged and ready for approval.

📞 Contact Us Today to discuss your project and find out if a variance is right for you.